Leading the Way

St. Augusitne Fashion Week leading Volunteers are highly-trained, experienced and dedicated to the success of each season. Creating a platform for small brands to share their designs is our passion, get to know the faces behind STAFW. 

Brittany Alphonso: STAFW / President

William Keohane:STAFW Vice President and Director

Hugh C. Ward III

Creative Director

Event Planner, Designer, DJ, Hugh (better know by some as DJ HU) is a man of many talents. Hugh is a Flagler Alumni and holds BA's in Broadcast Communications and Graphic Design. Owner of the production company Classic Blends, Hugh has created numerous signature events in the North Florida area and beyond. In addition to events he has a passion for design and has contributed work to a wide variety of projects from fashion to print. His latest enterprise is partnering with SAFW Director William Keohane in opening Push Push Salon. Last but not least Hugh or DJ HU in this case, loves music and has been a DJ since he was 16 and got his first set of turntables. With a strong passion for the arts Hugh's goal is to let all aspects of his personality and talents shine in every endeavor he pursues.


Hair & Makeup Director: Nic Creech

Nic is a graduate from the world renowned  Aveda Institute. Nic completed  advanced training in editorial , runway and makeup artistry . He continues to attend additional education classes year round to keep up with the latest trends. Nic's work has been seen worldwide , from magazines to fashion runways. His clients include designers , models , actors, Grammy award winners and state and US politicians . Now STAFW has the pleasure of having Nic as  Hair and Makeup Director where he will build a team of 20+ hair and makeup artists from the North Florida area to work their magic for an amazing 140 + models each evening.



Carrie Kyoko Lacayo-Benton

Director of Operations / S


Volunteerism has always been an important part of Carrie’s life, beginning with Girl Scouts as a child, student volunteering through-out middle and high school, and collegiate mentoring to at-risk children while at UF. Currently, Carrie serves her community as an active member of the Junior Service League of St. Augustine. Carrie has accepted the role of Director of Operations / STAFW Secretary.



Dawn Wallace, STAFW Photographer 

Photography Director

Dawn, owner of Daybreak Photo Co., Fashion and lifestyle shoots being some of her absolute favorite subjects.  A true talent behind the camera with a gift for lighting, angles and creative placement.  Dawn will be coordinating all media pits by assigning photographers and those with press passes to their shooting location during STAFW.

Lane Weinheimer

Lead Backstage Volunteer 


Lane is a student at Flagler College with runway show experience from volunteer work during Charleston Fashion Week. Lane is a key volunteer for St. Augustine Fashion Week and such a joy to have on our team! 

Bradi Rother

STAFW Amassador 

Owner of StylinCafe


Christina joined the STAFW team for the March 2016 show. After graduating from Flagler College in 2017 with degrees in Business & Communication, Christina hopes to take her experience & passion for fashion to build a career in fashion journalism.

Natalie Harris

STAFW Ambassador 

Lead Backstage Volunteer 


Natalie is a sophomore at Flagler College who is majoring in Graphic Design. Her first ever runway show experience was the inaugural STAFW Spring show in March of 2016! She cannot wait to continue to volunteer for fashion week in the future. STAFW has proved to be such a rewarding and fun experience so far, and she hopes to be apart of the shows for years to come!

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