Leading the Way

St. Augusitne Fashion Week leading Volunteers are highly-trained, experienced and dedicated to the success of each season. Creating a platform for small brands to share their designs is our passion, get to know the faces behind STAFW. 

Our Team

Brittany Alphonso

Founder / President

Carrie Kyoko Lacayo-Benton

Vice President / Director of Operations 

Dawn Wallace 

Director of Photography


HMUA Director Kristen Graham 

Get to know Kristen Graham, 

"Hailing from New York, Kristen Graham has quite the resume. Living in New York and loving the fashion world she made connections freelancing with celebrity stylist Jon Reyman owner of Soho’s & LA , Spoke & Weal and R and Co. Kristen has had the opportunity to work NYC, London and other fashion weeks. Along with editorial work, including CFDAs in West Hollywood at the famed Chateau Marmont styling for the House of Diane Von Furstenberg and Vogue."



STAFW Creative Director - Hugh Ward 


Hugh Ward, Co-Owner of Push Push Salon, STAFW Assisting Creative Director, DJ HU of Classic Blends. The man of many hats...Hugh Do You Know  



HMUA Key Lead 

Cassandra LaMarca


Cassandra, Owner of LaMarca Beauty Salon, has been in the Beauty and Fashion industry for 20+ years. Her Fashion Design Degree brought her to New York Fashion Week, Philadelphia Fashion Week, Kansas City Fashion Week, St Augustine Love Your Mother Fashion Shows and St Augustine Fashion Week. Cassandra has Produced, Designed Collections and Created Beauty Trends for various Fashion and Beauty Events. LaMarca Beauty & Co. is her latest business adventure,a Full Service Hair Salon located on Anastasia Island, that supports local Hair Artists in St Augustine.  


LaMarca Beauty 


Our Team


Lead Promo Designer

S4 Poster  Desinger


Lead Backstage 

Blogger Stylin Cafe 


Lead Backstage 

Back of House Director 

Lane Weinheimer

Lead Backstage Volunteer 


Lane is a student at Flagler College with runway show experience from volunteer work during Charleston Fashion Week. Lane is a key volunteer for St. Augustine Fashion Week and such a joy to have on our team! 

Bradi Rother

STAFW Amassador 

Owner of StylinCafe


Natalie Harris

STAFW Ambassador 

Lead Backstage Volunteer 


Natalie is a sophomore at Flagler College who is majoring in Graphic Design. Her first ever runway show experience was the inaugural STAFW Spring show in March of 2016! She cannot wait to continue to volunteer for fashion week in the future. STAFW has proved to be such a rewarding and fun experience so far, and she hopes to be apart of the shows for years to come!

Hunter Roque

STAFW Social Media Ambassador




Amy H Porter

STAFW Ambassador 




Sorcha O'Neill

2018 STAFW Intern 

Fashion Buyers Lead 


My name is Sorcha O'Neill, I'm a student at Auburn University majoring in Apparel Merchandising. Currently completing my internship with St. Augustine Fashion Week. I'm excited about this opportunity and everthing I'm going to learn along the way. 

Print Print | Sitemap
© St. Augustine Fashion Week Corp.