MODA Alcaza Night 1 Designers

MODA Alcazar show nights are September 14th, 15th, and 16th 2016 to be held at the Lightner Museum featuring both local and national Designers. Get to know the talented indivuals that STAFW has so carefully selected to present their SS 17 collections this Fall. 




Before entering the world of fashion, Whitney spent over two decades in the motion picture industry where he worked in a management capacity on over 40 independent films produced worldwide.  His entre` to the apparel industry came when he joined a family business that manufactured high-end performance outerwear for the consumer and industrial markets.   The experience fed his interest in the intricacies of designing and manufacturing of all kinds of outerwear while work and travel over six continents had given him a wealth of knowledge about the clothes one wears in challenging environments.   

These experiences saw their fruition when he teamed up with Andy Gathings, a designer out of Birmingham, Alabama who shared a similar background.  Sensing a gap in the market for finer men’s clothing, they developed SALENCE by combining technical and functional elements found in high performance outerwear with fabrics and styles more suitable for an urban lifestyle.  They also brought an artisanal approach to their creations with meticulous attention to detail, innovation, fit, and durability.  With Andy now pursuing other creative opportunities, Whitney has continued to run Salence with a commitment to make outerwear that captures the best of modern design and advanced performance.  

The blending of fashion and function is a trend that has emerged in the fashion industry in recent years.  Salence has been written about in national magazines and influential blogs.  In 2013 it won a Gear of the Year award from National Geographic Magazine and in 2015, it won the prestigious Rising Star Award for Men’s Wear from Fashion Group International.  

SALENCE outerwear is currently made exclusively for men and is marketed through finer men’s specialty apparel stores throughout the United States and Japan.   


Shirley Elle' House of Fashion

Sara LaPlante Designer/Owner of Short Dog Jewelry Design. Short Dog came about after a family move to St. Augustine. A Born and Raised Florida West Coast girl….now with East Coast Florida Digs. Inspired by Natural Elements and the Creative Vibes of the East Coast of Florida.  A Self-taught Jewelry Designer, looking to Nature, The Beach, Yoga and those she meets for Design Inspiration….AND of COURSE my Corgi Vinny…..Hence the name Short Dog Jewelry Design.

For my 2017 Spring/Summer Collection, using Semi-Precious and Precious Gemstones along with Gold & Sterling Silver, Antique Elements and re-born treasures that create an “Inner-Bohemian Chanel Inspired look . 

“It’s important to me that every Woman feels like a Goddess when wearing my jewelry….Hence my Mantra…..Go Ahead and Release Your Inner Bohemian Goddess…..” And Who Better to “Channel” from than the Iconic Coco Chanel…..

  Short Dog Jewelry Design

St. Augustine’s Iconic Fashion Boutique - Rochelle’s, established in 1984 by Tom and Karen Rochelle who fiercely edit the boutique’s designer collections with an educated eye for styles that are beautiful, fashionable & modern. Known for offering soft & creamy fabrics & superior fit in the lines they carry, Rochelle’s is THE must-shop boutique. Voted “Best Boutique” in St. Augustine year after year, Rochelle’s is located in an historic former sign studio renovated in a modernist eclectic style - a perfect showcase for the clothing & jewelry.

Halle Elizabeth is a designer and stylist living in Jacksonville, FL. Originally from California; it seemed natural to pair the opulence of Hollywood with the carefree nature that Florida offers. Her self-named label embodies the enchantment of eras past while pursuing experimental fashion. The idea is to create unexpected glamour, every day. 


Growing up, Halle was influenced by silent movies and old-fashioned musicals. The poise that the actors portrayed on screen gave and air of sophistication to aspire to. This led to an obsession with modernizing retro aesthetics. As a self- taught designer, she had dedicated her life to learning vintage and couture construction techniques. Every collection is produced on a small scale by hand with each piece custom made to the clients measurements.



Love Your Mother is a group of people who have teamed up to raise money for local charities through an annual recycled fashion show. 

Juliana Koutouzakis Will provide our guests with a preview of what is to come for this years Love Your Mother Eco Fashion Show September 24th 2016. 
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